The first thing I noticed and appreciated about these multivitamins is that you only had to take one per day - this sure beats the 4 capsules/2x's per day with my former multivitamin. Most of the time I would forget to take one of the doses, so simplifying to 1x per day with these is amazing! These are also Organic, which I prefer, since I am suspect of most vitamins and like to research them extensively before taking. These contain 19 essential nutrients sourced from fruits, vegetables, and herbs, and are derived from real food. Also, I was taking a separate biotin supplement in addition to my former multi, and since this contains B12, iron and biotin, I end up saving money since I don't have to purchase that separately. I don't experience any upset stomach, reflux or aftertaste from them. While I never thought I would switch from my old multi-vitamin, these have me sold. I think they are a good value and high quality, and would definitely recommend them!