My husband and I have been taking this multi collagen protein powder, every morning in our coffee for probably 6 months now. I like making bulletproof coffee with grass fed butter, cream, collagen, and sometimes mct oil. I wanted my husband to take the collagen because he has such joint pain issues. Soon after we started taking it, his massage therapist recommended collagen, and we told her we had started taking some. I take it because I know how good collagen is for health, and I love that it gives me a head start to my protein count in the morning. I try to get 80-120 grams of protein per day. We have a 19 month old, and I am 7 months pregnant, so I’ve been taking this through most of my second pregnancy. I can’t say I’ve felt a world of difference, but I do really enjoy this product, and I feel great!